uklash: lash lift launch
The Brief
UKLash teamed with HNA Studios to create a ‘hotel lift’ campaign to launch their new Lash Lift NPD. HNA needed to bring the caramel-tint aesthetic to life in both stills and motion for talent and still life/ingredient shoots.
The Production
HNA Studios produced everything from the casting to location-scouting, looking at numerous hotels and venues - identifying moments that would work for the story-telling, whilst aesthetically achieving the creative. The production was across two days - one day on location for talent and the second shooting both motion & stills for still-life.
Total Deliverables:
Campaign Videos: Two different cut downs across three ratios, each that told the story of the product, as well as the campaign narrative.
Stills: 36x images of both talent, ingredients and still-life that communicated the Lash Lift world
Casting: Inspirational yet relatable models that speak to the UKLash demographic
On Location: Location scouting to aesthetically achieve the Lash Lift world, helping to reduce costs in set design for a studio shoot
Services: Casting - Location Scouting - Crew Booking - Art Direction - Scheduling & Production Planning - Budget Management - Product & Still Life Photography - Video Production - Studio Spaces - Post - Production Management - Video Editing.
