ilia: skin blur serum concealer launch
The Brief
To support Ilia in launching their new 34-shade Skin Blur Serum Concealer. HNA were tasked with producing an expansive suite of campaign and e-commerce assets - across stills and motion, that felt authentic, inspiring, and desirable, capturing real skin texture while educating consumers on application.
The Production
Diverse Sourcing & Casting Matrix: We cast a wide net, sourcing talent from both traditional modeling agencies and our own internal network of socially sourced, unrepresented talent to secure 38 models. HNA shot across 5 days in mix-medium stills & motion for B&As, ecomm, campaign & how-to assets.
Total Deliverables:
173 Model Stills: Encompassing exact-match e-commerce Before & Afters, stylized digital film captures, and premium campaign imagery.
8 Videos: Including educational application content and the primary hero campaign film.
15 Still Life Shots: High-end product and texture photography.
100% Shade Match: Successfully mapped, cast, and captured the entire 34-shade product range with total accuracy.
Services: Casting & Talent Management - Shade-Matching Casting - Crew Booking - Scheduling & Production Planning - Budget Management - Art Direction - Photography - Product & Still Life - Motion / Video Production
