meet hanna.

An Iraqi-British photographer and director based in London, Hanna specializes in all things beauty. Whether she’s shooting models, products, or intricate texture macros, she loves exploring how the three interconnect to create eye-catching, almost ASMR-like content.

With a decade behind the lens, she has truly made her mark on the beauty landscape. Hanna has helped both start-ups and established brands build their identities through her distinct vision for skin texture, still-life, and macro work. In fact, her imagery is heavily used as inspiration across the industry—there's a very good chance you already have her work saved on your Pinterest boards!

At the core of Hanna’s work is a passion for authenticity. She champions real skin, keeping retouching to an absolute minimum in favor of a beautiful, cinematic color grade. She wants people to feel connected to and included by her work, making her a huge advocate for body, ethnicity, and age diversity. Hanna actively embraces her subjects' natural features—from arm hair and natural brows to unfiltered skin texture and unique smiles—celebrating the little details that make everyone beautiful in their own way.

While London is home, Hanna is always ready to travel, regularly shooting across the EU, Canada, South America, Africa, the Middle East, and Asia.

Recognizing that brands often need support beyond the camera, Hanna’s vast experience led her to expand her offerings. Today, she leads HNA Studios, providing end-to-end creative and production services. Backed by a hand-picked team of beauty experts and talented producers, HNA Studios handles everything from casting to post-production, ensuring brands get the absolute best in beauty.