reframe: evergreen content
The Brief
Reframe, founded by Savannah James, reached out to HNA Studios for a refresh of assets to sit across all brand channels. They needed imagery and videos to feel inline with their brand identity of cool and unusual but also spoke to the end benefit of the product; beautiful, dewy and healthy skin.
The Production
As this is evergreen content, we needed to maximise the two days to get as many deliverables as possible. HNA Studios built the creative around the shot-list, as well as shooting in our in-house studios, with two sets running simultaneously. We oversaw everything from creative direction, casting, production, video editing and image retouch.
Total Deliverables:
9 Campaign Videos: Model application mixed in with still life product shots that injected a point of difference
158 Graded Clips: Product interaction and texture swipes made up a lot of the assets which can used across brand channels
64 Images: Skin focused photography & creative product still life.
Services: Creative Direction - Casting & Talent Management - Crew Booking - Art Direction - Scheduling & Shot List Management - Budget Management - Post-Production - Video Editing
